Published on Aug 21st, 2024
Brown rice syrup, often chosen as an alternative sweetener, has a unique place in the sweetener aisle due to its complex flavour and potential health considerations. This sweetener is a liquid derived from brown rice that undergoes a process of enzymatic breakdown, converting the starches to simpler sugars, primarily maltose. Often praised for being a "less processed" sweetener, brown rice syrup has found its way into the pantries of health-conscious individuals looking to avoid high-fructose corn syrup and other heavily refined sugar.
The rising desire for natural and organic sweeteners, along with the expansion of the food and drink industry, propels market growth. Rice syrup, also called rice malt syrup, is a sweetener made from rice that is a natural substitute for refined sugars. It is produced by breaking down the starch in cooked rice using enzymes or acids, producing a syrup primarily composed of glucose, maltose, and maltotriose.
Brown rice syrup is frequently used as a sweetener in natural and organic food items due to its reputation as a healthier option compared to refined sugars. It boasts a gentle sweetness and a subtle flavour that enhances various recipes without being overwhelming. Additionally, rice syrup finds application in certain alcoholic beverages like sake and beer to impart sweetness and aid in the fermentation process. However, due to its high carbohydrate and calorie content, individuals with specific health conditions such as diabetes should consume rice syrup in moderation.
The increasing demand for natural and organic sweeteners is a global trend reflecting a shift towards healthier food choices. According to market research, the natural sweetener market is projected to witness significant growth in the coming years due to increasing health consciousness among consumers. In addition, the food and beverage industry is experiencing rapid expansion, driven by changing consumer preferences for clean-label products and sustainable ingredients. Rice syrup, as a natural sweetener, aligns with the current consumer preferences for healthier alternatives to traditional sugars. Research studies have shown that rice syrup contains some essential nutrients, such as manganese and magnesium, which can provide additional health benefits compared to refined sugars. Furthermore, the versatility of this organic syrup in various culinary applications, from baking to beverage production, makes it a valuable ingredient for food manufacturers looking to cater to health-conscious consumers.
The Brown Rice Syrup Market is poised for notable expansion in the coming years, driven by several essential strategies and factors. Industry players are increasingly focusing on product innovation and development to address shifting consumer demands and preferences. Entering emerging markets and forming strategic partnerships or alliances are also key tactics for market growth. Additionally, investments in research and development to advance technological progress and enhance product quality are crucial. Furthermore, the market's future outlook is promising due to the rising adoption of digitalization and the incorporation of advanced technologies, which are anticipated to unlock new opportunities for growth and innovation.
This syrup, sourced from brown rice, is recognized as a gluten-free and vegan liquid sweetener. It is primarily produced in quite famous places such as Europe, the United States, and Asia. Traditionally used in Asian cuisine, it has gained huge popularity among those seeking an alternative to regular sugar and turning their lifestyle, especially their diet healthy. The syrup is widely used in cooking and baking, with confectionery being a significant consumer. Additionally, it can be incorporated into beverages such as tea or coffee, drizzled over waffles or pancakes, and is also enjoyed as a dessert topping or on ice cream. Analysis of the brown rice syrup market projects significant growth in the coming years. According to data from 2020, the global brown rice syrup market was valued at approximately $1.2 billion and is expected to reach $2.1 billion by 2027, with a compound annual growth rate (CAGR) of 7.3% during the forecast period.
This analysis considers sales from both conventional and organic rice syrup. Additionally, it examines organic syrup sales in regions such as APAC, Europe, MEA, North America, and South America. In 2018, the conventional rice syrup segment held a significant market share, and this trend is expected to continue throughout the forecast period. Factors such as the growing influence of online retailers will play a crucial role in maintaining the market position of the conventional rice syrup segment.
You'll quickly discover why this syrup is becoming so popular among individuals concerned about their health. Our organic syrup market report also evaluates factors such as the increasing demand for rice syrup from the food services industry, the rising number of organised retail outlets and online retailers offering rice syrup, and the growing popularity of organic rice syrup. However, the rising popularity of substitutes, price instability of raw materials, increased penetration of new players, and the threat of contamination in rice syrup may hinder the growth of the rice syrup industry over the forecast period.
The competitive scene examination of the rice syrup showcase is certainly based run of advertising players working in the nourishment & refreshment showcase with expanding requests for the generation of rice syrup.
The worldwide Brown Rice Syrup showcase was estimated at US$ million in 2023 and is expected to reach US$ million by 2030, seeing a CAGR of % amid the figure period 2024-2030.
Rice Syrup Advertise estimate was estimated at USD 1.99 billion in 2023 and is expected to enlist a CAGR of over 4.5% between 2024 and 2032. As customers progressively look for common and more beneficial options to conventional sweeteners, rice syrup, with its clean name and characteristic profile, is picking up ubiquity. Moreover, the rising request for gluten-free and allergen-free items advance boosts the showcase. In addition, rice syrup's flexibility in different applications, including nourishment & refreshment fabricating, confectionery, and pastry shop items, contributes to its advertised expansion.
The Worldwide Brown Rice Syrup showcase is expected to rise at an impressive rate amid the estimated period, between 2022 and 2031. The market is developing at a consistent rate and with the rising selection of methodologies by key players, the showcase is anticipated to rise over the anticipated horizon.
"The brown rice syrup advertise is anticipated to encounter critical development by 2024, driven by an expanding buyer move towards normal and more advantageous sweetening alternatives. This development is bolstered by the rising utilisation of brown rice syrup in different nourishment and refreshment items. The showcase is characterized by a competitive scene with various companies in the nourishment and refreshment industry locked in in its generation. Be that as it may, the showcase too faces challenges such as the nearness of elective sweeteners and the potential cost instability of crude materials. Territorial showcase patterns are too persuasive in forming the by and large showcase dynamics."
Growing well-being awareness among buyers has driven a move in their inclinations toward the utilisation of natural nourishment items, which are sourced from high-quality common fixings and are void of any manufactured additives.
It has been convincingly illustrated to be invaluable for its expected employment when included as a portion of a for the most part well-rounded and nutritious diet.
To put it bluntly, the examination of competition in the brown rice syrup advertisement centres on the various companies in the nourishment & refreshment division that are included in creating rice syrup. The showcase for brown rice syrup is expected to
keep growing due to buyers favouring characteristics and more advantageous sweeteners. In addition, the nourishment and refreshment makers are progressively adding brown rice syrup to their items, advancing the market's growth.
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